So I sat in a meeting with a client the other day, and he told me the way he liked to do business was to start each day by asking himself, “What would you do today if you could not fail?” And I thought he was pretty smart (and then I realized he was pretty crazy.)

Each day as I open the doors to the Agency, drink my coffee, sit through my first meeting — I have to behave as though I cannot fail. My actions must follow suit. If I fail then my Clients would be disappointed, my vendors would go unpaid, and my employees would have no job to come to (I would lose my house, my wife and kids would stop speaking to me…) Therefore, I cannot fail.

This provides me with two things. The need to do a really excellent job for every Client we have, and the impetus to do so.

Just think what a better world we would have if large companies and governments acted the same way. Your turn to speak.