As we come to an end of one year and welcome the beginning of new one I am sure many of you are filled with the hopes and aspirations that a new year brings. The ability to wipe the slate clean. Start from scratch. Start fresh. That’s kind of what we have done here at Spiro & Associates in the close of 2005. We traded old, moldy, functional office space for larger, new, sexy office space in a more centralized location. We have had some staff and client turn over. We purged four dumpsters full of crap at the old office…and four dump trucks full of crap at the new. And finally we are launching this blog.

The purpose of this blog is simply a free exchange of ideas and opinions about Spiro & Associates, the agency business in general and other related topics. The rules are simple…keep it clean and no personal attacks. Other than that, feel free to express yourself.

The initial e-mail for beta testing of this blog is going out to the entire SASS staff as well as friends within the industry and community leaders.

Enjoy and Happy New Year.

Chris Spiro & Kirsty Whelan
(The Red Ampersand Governing Board)