Archive for September, 2006

The $650 million man

Friday, September 29th, 2006
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A disappointing Ryder Cup result won’t dethrone Tiger Woods as possibly history’s most effective product spokesperson, according to Ad Age magazine . See how the numbers add up:

*Tiger takes home an estimated $87 million annually from endorsement deals with Nike, American Express, Buick, Accenture, Tag Heuer and EA Sports.
*Tiger’s image has helped to make Nike Golf become “the fourth-largest equipment retailer in the $5.8 billion golf equipment market.”
*Tiger is the number one favorite sports star in America, according to the Harris Poll, a spot Michael Jordan has occupied since 1993.
*This year Tiger won five consecutive tournaments, recorded his 50th victory over 10 years and won his 12th major title.
*The PGA Tour has increased TV rights fees by more than 50 percent since Tiger won the 1997 Masters.
*The average age of a Buick driver has dropped from 65 to 55 since Tiger started as spokesman in 1999.
*EA Sports’ video game revenue has tripled since 1999, due in part to successful Tiger golf games.
*The number of golfers has increased five percent annually since Tiger turned pro.

All said, it is clear why Tiger has been dubbed the $650 million man. One can only hope it hasn’t gone to his head. Your turn to speak.

Nobody loves me, so pass the pills!

Thursday, September 28th, 2006

Satellite Radio wants advertisers to take it siriusly

Wednesday, September 27th, 2006

“Where’s the beef?”: Quiznos takes Subway to task

Tuesday, September 26th, 2006

American Idol advertisers bank on the TiVo-free

Monday, September 25th, 2006

TiVo This!

Wednesday, September 20th, 2006

Top ten most brilliant marketing mess ups

Friday, September 15th, 2006

What’s a PR Campaign Worth to You?

Tuesday, September 12th, 2006

I’m lovin’ it

Friday, September 8th, 2006

CBS Evening News has legs

Thursday, September 7th, 2006