Who Wants To Tango?!

98 Days until the rhythm returns…or, at least that’s what I’m hoping!

In 98 days this country will elect a new President…a new commander-in-chief!…a new sense of hope…a resurgence in confidence…or at least that’s what I am praying for! In 98 days perhaps business will have a rhythm again!

I was talking to my friend and long time client David Hunihan with Fidelity Homes in Sarasota. We were chatting about the peaks and valleys of our businesses and how the current business environment has no rhythm. One day you are slammed and there is a ray of light at the end of the tunnel…then the next day/week comes and that ray of light is an oncoming train. And then it flip-flops again. There seems to be no sense of urgency, no momentum and no rhythm.

So, why 98 days you ask? Well, in the year prior to electing a new president we see a 12-14% dip in our economy. We see a pause. A wait and see attitude pours over us (yes to a certain extent me as well) like a plague. Compound that with daily bad news, summer slow downs and everything else going on in the world today and business loses its rhythm.

So lets create a little rhythm…lets get a bit of momentum and make something happen! In my world (marketing, advertising & public relations) we are almost in October. Publications work 60+ days out from hitting the streets. Heck in another 30 days we will be playing Christmas music around here. Those smart people who have rhythm and can sense that they need to be prepared for the impending season will be prepared for the upswing…not a major upswing, a traditional 8-10% appreciation upswing. Those who are not prepared will have to sit this dance out and only hope that they are around long enough for the next one.

So again I ask, who wants to tango?!