Simplify and Organize my life! While I would love to take the space here to talk about my favorite topic, me, I would rather take that resolution and apply it to your marketing and advertising.So in defining what I mean by Simplify and Organized I turned to my old friend Webster’s.
Simplify. Defined by Webster’s as: sim•pli•fy [sim-pluh-fahy] verb (used with object), -fied, -fy•ing. to make less complex or complicated; make plainer or easier: to simplify a problem.

Note the words “plainer” and “easier.” As you look at your marketing and advertising, are you complicating your message by trying to cram too much into it? Are you making it easy for the customer to understand your message and how to take advantage of your offer? Are you spread too thin across a great number of advertising mediums, or are you concentrated where you can make an impact?

All of this goes towards being “less complex or complicated.” I would love to tell you that the messages we are creating for some of our builder clients are the reason they are having success, but I would be fibbing. The reality is price is what is selling my clients’ products.

Of course we make the ads look pretty and buy the proper media to run the ads in, but making the message “plainer and simpler” means leading with the price followed by the location and other details.

Organize. Also defined by Webster’s as: or•gan•ize [awr-guhnahyz] verb, -ized, -iz•ing. verb (used with object) to systematize: to organize the files of an office.
In this definition please note the word “systematize.”

Now, I am not saying that you should launch your marketing and advertising program and put it on autopilot. But what I am saying is that by systematizing your plan you will develop a rapport with the public, a rapport that will build your brand and gain your customer’s trust. In addition, organize the message in your marketing and advertising.

Ask yourself, what is the one thing I want a potential customer to walk away with when experiencing my advertising, and then lead with that. Organize the hierarchy of what you want your potential customer/client to do. Some messages are clearly branding, whereby
you are planting a seed that will sprout later when your goods and services are needed. Some messages are ones of urgency, as in “come on down.” Whatever that message and the medium you use, be sure it is organized.

Now, by combining those two words and simplifying and organizing your marketing and advertising you will have a clear, concise message presented in a fashion that lets the consumer/client know what you are conveying and how you want them to respond.

If I could only do this with my life!

And now for the more simplified and organized by-line:
C. Spiro is the simple one at Spiro & Assoc. Mktg., Adv., & PR. (there are
others here that help me stay organized)
Phone: 239.481.5511
Email: cspiro@SpiroAndAssociates.com
Facebook: www.facebook.com/christopher.spiro